15 Social Media Maxims for Marketers
With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can’t keep up. Then, consider these fundamental principles to help you keep your sanity and reap a healthy return. …
Checking in on 2009 Search Shifts & Predictions
In the online world, we tend to make predictions and never really look back. Today, we’ll buck that trend and look at some of this year’s predictions, five months later. …
Google Sitelinks for Directory-Level Pages
Monitoring important directory levels of a domain should become an immediate strategy consideration for all large companies performing SEO, not to mention anyone with a site that has the structure and authority to merit sitelinks at the root domain. …
Content is King…IF You Promote It
Social media tools can play an integral role in promotion of your content and generating links. While you can’t always make a direct correlation between going viral on Twitter and the acquisition of links, it’s clear that promotion of high quality content can and will lead to natural link generation. …
The Lowdown on Keyword Density
Keyword is a term often used by various people however few people actually understand what keywords have to do with websites and search engines. It may seem apparent that search and engine would be keywords for Google but can we actually apply a definition to keyword in general that will help us understand it …
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Video Search 101, Part 1
With Internet video on the rise and the search engines looking more favorably on video content, there’s an opportunity to leverage this medium for your SEO efforts. We’ll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices. …
Promoting Your Blog
You’ve followed everyone’s advice and started a blog. Now it’s time to gain exposure and readership. …
Yahoo Closes Geocities
Falling victim to the hazards of competition from up-to-date blogging and social sites Geocities will no longer exist later this year. Yahoo announced its decision in late April to shutter the ancient web hosting site inspiring a range of responses. Keep reading for a look at Geocities history purpose reactions to its closing and the lessons we can learn….
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The Future of Affiliate Marketing
Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. What the industry needs is a new kind of affiliate marketing network. …
So I Have this Web Site…
Many small business owners think that building a Web site is an end to itself, and that it will simply market itself. They soon find out there’s more to it, and that’s when the questions begin. …