20,000 Reasons to Attend SES Chicago
If you play your cards right, your company could get a five-fold return on investment for the cost of the conference, expo and training classes as well as for airfare and a hotel.
Highlights from the SEW Blog: November 5-9, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Tracking Real Value with Incremental ROI
You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don’t let net ROI mask incremental losses.
Google Unveils OpenSocial
Remember when Facebook decided to open itself up so that third-party developers could build applications that work on the social networking site Earlier this month Google out-opened Facebook by introducing OpenSocial a system that lets developers build applications for Google s Orkut and all of the other partners in the initiative. What can we expect next …
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Search Engine Forums Spotlight: November 2, 2007
Found in the search marketing forums: PPC Reports for Clients; Almost Ready to Hire an SEO/SEM; Product Pages with Manufacturer’s Text; and more.
What Local Can Learn from Universal Search
Local content providers can learn from the trend toward blended search results.