Sep 24

Effective Keyword Choice Strategy and Useful Tools
There are several ways to describe the enigma that is keyword marketing. The use of carefully selected words to optimize a site s content for search engines presents one explanation. Keywords will be relevant words and parts of phrases that relate to the site content. This article will give you plenty of tips for choosing those all-important keywords….
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Searching for Options: Integration Spells Sweet Success
Choosing a search marketing vendor requires careful consideration of how they will integrate with your other marketing efforts.

Sep 21

Video Search Engine Basics
For many, it’s tempting to think that video search engines may not represent a great opportunity for SEO, but there is plenty of evidence that show this is not the case.

Search Engine Forums Spotlight: September 7, 2007
Found in the search marketing forums: New Features to be Added to AdCenter; Recreating a Campaign; Top 100 SEO Tips; and more.

The Local Search Landscape
Marchex has published a primer on the local search space, outlining the landscape of ad providers and publishers.

Highlights from the SEW Blog: September 10-14, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Laying the Foundation for Paid Search Success in Large Organizations
In most large organizations, a unified, integrated approach to paid search marketing will have a stronger financial impact if centrally managed.

Searching for Options: Integration Spells Sweet Success
Choosing a search marketing vendor requires careful consideration of how they will integrate with your other marketing efforts.

8 Ways to Improve Your Local Search Results
If you have not taken steps to ensure your business’ online presence in local search results is complete and accurate, you’re missing a big opportunity.

Search Engine Forums Spotlight: September 14, 2007
Found in the search marketing forums: Plural Forms of Nouns in AdWords; The Divide Between Search Engines and SEOs; AJAX Technology and SEO; and more.

Ten Lessons From SES San Jose
Attending a Search Engine Strategies conference can be a great way to get your questions answered, if you have a go in with a plan.

Highlights from the SEW Blog: September 3-7, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Sep 20

Google Patent Triggers Mobile Rumors
Call it the story that just won t die. The idea of Google creating its own smart phone to compete with the likes of Apple and more conventional companies in the industry keeps growing under its own steam. A patent filing by Google which was made public only recently has been adding fuel to the fire….
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Effective Keyword Choice Strategy and Useful Tools
There are several ways to describe the enigma that is keyword marketing. The use of carefully selected words to optimize a site s content for search engines presents one explanation. Keywords will be relevant words and parts of phrases that relate to the site content. This article will give you plenty of tips for choosing those all-important keywords….
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