search engine marketing

Search Engine Forums Spotlight: October 12, 2007
Found in the search marketing forums: Analyzing the Competition; Redesigning Without Losing Traffic; Weird Broad Matching; and more.

Search Engine Forums Spotlight: October 19, 2007
Found in the search marketing forums: Measuring Cup; Is Google Weighting Clicks on SERP Entries More Highly in its Algorithms?; Link Building Campaign Imminent; and more.

Is Your Paid Search Campaign Part of a Mix or a Mess?
Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns.

Highlights from the SEW Blog: October 8-12, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Search and the Law: Professor Eric Goldman
As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law.

Search About to Upset the Political Applecart
Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off.

Blind Student Hits Target with Class Action Lawsuit
Using alt tags on your web site is good for SEO purposes and improves site accessibility. If you need another reason to convince you or your clients to use alt tags how does avoiding a lawsuit strike you Discount retailer Target found itself on the wrong end of one early last year that just received class action status thanks to the inaccessibility of its web site to certain users….
Reach Your Online Customers Through Optimization Learn how search engine friendly design can tap into free traffic from search engines: SES Chicago

How Offline Messages Influence Online Behavior
You own a web site and you optimize it for the search engines. You may also do some offline advertising. This means that you probably wonder if your offline messages are inspiring potential customers to search for you and find your web site. Fortunately iProspect and JupiterResearch wondered the same thing….
Atlassian JIRA: Lightweight Bug Tracking Tool Fast. Flexible. Powerful. Secure. J2EE, web-based bug and issue tracker. JOLT award winner.

Search Engine Forums Spotlight: October 5, 2007
Found in the search marketing forums: SEMPO In-House Salary Survey; Starting the SEO Process; Have I Messed Up My Ranking? and more.

Four SEO Tips to Help You Think Like Google
Put the term SEO tips into Google s search box and the leading search engine helpfully returns 12.8 million hits. That s way too many for one person to digest. If you re looking for a smaller assortment of tricks for getting to the top of the search engine results pages keep reading….
Virtualize the test lab. VMWare Lab Manager Sign up here for your Free trial of VMware Lab Manager and try it today!

Trademark Law – What Search Marketers Should Know, Part 1
Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike.

Don’t Ignore Accessibility
While more search marketers are becoming aware of usability and accessibility concerns, the numbers are still very small. A new lawsuit filed in California has the potential to change that.

Search and the Law: Attorney Deborah Wilcox
As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads.

Search Engine Forums Spotlight: October 5, 2007
Found in the search marketing forums: SEMPO In-House Salary Survey; Starting the SEO Process; Have I Messed Up My Ranking? and more.

Search Engine Forums Spotlight: October 12, 2007
Found in the search marketing forums: Analyzing the Competition; Redesigning Without Losing Traffic; Weird Broad Matching; and more.

Search About to Upset the Political Applecart
Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off.

Search and the Law: Professor Eric Goldman
As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law.

eBay Overhauls Site, Search
eBay is still the top site online when it comes to auctions but it is starting to feel the heat. In an effort to recapture some of its old magic and make the site more useful to its visitors eBay is performing its biggest overhaul in years. In this article and the next we ll take a look at the changes….
Software Development Looking for Software development? Search over 15,000 sites with one click. Your source for everything under the sun!

Search and the Law: Attorney Clarke Douglas Walton
As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the DMCA, and future legal issues on the horizon for search marketers.

Highlights from the SEW Blog: October 8-12, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Don’t Ignore Accessibility
While more search marketers are becoming aware of usability and accessibility concerns, the numbers are still very small. A new lawsuit filed in California has the potential to change that.

Four SEO Tips to Help You Think Like Google
Put the term SEO tips into Google s search box and the leading search engine helpfully returns 12.8 million hits. That s way too many for one person to digest. If you re looking for a smaller assortment of tricks for getting to the top of the search engine results pages keep reading….
Refurbished and Used Networking Equipment Network Liquidators sells refurbished and used networking equipment for up to 95% off list, with a 1 year warranty. We buy and sell top brands like Cisco, Extreme, Foundry, and more. Call us for best pricing.