search engine marketing

Get the Details Right for SEO
In our third article covering the top 21 tips for SEO for 2 7 as discussed by Gary Beal also known as GaryTheScubaGuy in our SEO Chat forums you ll learn how to build a corporate link building campaign and what details you need to get right to make everything work….
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Search and the Law: Attorney Deborah Wilcox
As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads.

Search and the Law: Attorney Clarke Douglas Walton
As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the DMCA, and future legal issues on the horizon for search marketers.

Whither the Yellow Pages Industry?
At the Kelsey Group’s DDC Conference last week, speakers and attendees pondered the future of the Yellow Pages industry, and where it fits into local search. In case you’re wondering, it’s not even close to dead yet.

Search Budgets to See Double-Digit Growth
A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.

Highlights from the SEW Blog: September 17-21, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Copyright Law: What Search Marketers Should Know (Part 2)
Addressing copyright infringement issues can be a tricky business. Take the time to plan out your approach so you can get through it quickly and easily.

Highlights from the SEW Blog: September 17-21, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Search Engine Forums Spotlight: September 28, 2007
Found in the search marketing forums: Google Conversion Optimizer; Have SEOs Lost the Plot?; All the Good Domains Are Gone and Half Are Not Even Used; and more.

Search and the Law: Attorney Deborah Wilcox
As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads.

Highlights from the SEW Blog: September 24-28, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Get the Details Right for SEO
In our third article covering the top 21 tips for SEO for 2 7 as discussed by Gary Beal also known as GaryTheScubaGuy in our SEO Chat forums you ll learn how to build a corporate link building campaign and what details you need to get right to make everything work….
Automate Software Builds with Visual Build Pro Easily create an automated, repeatable process for building and deploying software.

Search Engine Forums Spotlight: September 28, 2007
Found in the search marketing forums: Google Conversion Optimizer; Have SEOs Lost the Plot?; All the Good Domains Are Gone and Half Are Not Even Used; and more.

Podcasting: a Top SEO Tip for 2007
Gary Beal well known to SEO Chat forum members as GaryTheScubaGuy came up with 21 excellent tips for SEO for 2 7 to turn the remainder of this year and of course 2 8 into one of your best. He went into massive detail for all of his tips which is why we re running them in parts. Yesterday we ran the first part which featured the first two tips. Today s article is completely devoted to his third tip which is all about podcasting….
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Search Budgets to See Double-Digit Growth
A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.

Whither the Yellow Pages Industry?
At the Kelsey Group’s DDC Conference last week, speakers and attendees pondered the future of the Yellow Pages industry, and where it fits into local search. In case you’re wondering, it’s not even close to dead yet.

Highlights from the SEW Blog: September 24-28, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Searching for Options: Integration Spells Sweet Success
Choosing a search marketing vendor requires careful consideration of how they will integrate with your other marketing efforts.

Privacy Takes Center Stage Online
Concerns about user privacy online have been expressed for years. Many companies have been known to share information about individuals sometimes in aggregate with third parties with or without the consent of the owners. Google and Facebook made headlines because of how they have been handling the privacy of their users recently….
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Highlights from the SEW Blog: September 17-21, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

8 Ways to Improve Your Local Search Results
If you have not taken steps to ensure your business’ online presence in local search results is complete and accurate, you’re missing a big opportunity.