search engine marketing

Super Bowl Advertiser Search Trends
For this year’s big game, the winning advertisers will understand search and social media.

Yahoo Rejects Microsoft Bid
Just one week after Microsoft made its surprising 44.6 billion cash and stock bid to purchase Yahoo the venerable search engine rejected the bid. As if to add insult to injury Yahoo s board of directors agreed unanimously. Someone get me some popcorn the fight is just beginning….
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What Would a Yahoo-Microsoft Merger Look Like? Part 2
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.

Microsoft Makes $44.6 Billion Bid for Yahoo!
The bid made jaws drop everywhere. Still it shouldn t have surprised anyone given Microsoft s 18-month-long on-again off-again attempts to partner with or acquire Yahoo. It leaves the rest of us asking two questions what are the deal s implications And will it actually go through …
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Search Marketers’ Wish Lists, Part 2
We’ve collected more “wish lists” of several search engine marketers, sharing what they want most from search engines in the coming year.

Costly SEO Mistakes You Must Avoid
I recently wrote an article about the various SEO-related mistakes that can cost your site its position in the search engine results pages SERPs to say nothing of traffic and conversions. Frankly there are enough of these to fill a book so I m writing a second article on the subject….
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What Would a Yahoo-Microsoft Merger Look Like? Part 3
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.

What Would a Yahoo-Microsoft Merger Look Like? Part 1
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.

Focus is Key for Landing Pages
If you set yourself up properly when users click through an ad for your product or company on another site they end up on a landing page. This is your sales pitch to convince them to convert. You ll find plenty of tips for building testing and improving your landing pages but it all boils down to one word focus….
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Highlights from the SEW Blog: February 4-8, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Super Bowl Advertiser Search Trends
For this year’s big game, the winning advertisers will understand search and social media.

Search Marketers’ Wish Lists, Part 2
We’ve collected more “wish lists” of several search engine marketers, sharing what they want most from search engines in the coming year.

Search Marketers’ Wish Lists
We’ve collected the “wish lists” of several search engine marketers, sharing what they want most from search engines in the coming year.

Search Engine Forums Spotlight: January 25, 2008
Found in the search marketing forums: > AdWords 101; Site Search; Jobs in SEO; and more.

Using SEO for Reputation Management
SEO has a pivotal role in reputation management, as it can push down negative results and enhance positives in search results.

Search Marketing Predictions for 2008, Part 2
We’ve collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.

Super Bowl Advertiser Search Trends
For this year’s big game, the winning advertisers will understand search and social media.

Scoring SEO Efforts Realistically
What do you put in a progress report to an SEO customer This article will look at what not to worry about too much and what to consider as indices of a good SEO program. It also gives an estimated time frame and a sketch of how to outline it to a customer or to yourself if you are a DIY person ….
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Rating the Super Bowl Advertisers’ SEO Record
The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement.

Microsoft Makes $44.6 Billion Bid for Yahoo!
The bid made jaws drop everywhere. Still it shouldn t have surprised anyone given Microsoft s 18-month-long on-again off-again attempts to partner with or acquire Yahoo. It leaves the rest of us asking two questions what are the deal s implications And will it actually go through …
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