Mar 28

I, Robots.txt
In this article we will take a look at the Robots Exclusion Standard. It sounds like something straight out of a science fiction book but is really nothing more than a tool to prevent web spiders and robots from accessing a particular section of your website or even your entire website if you so desire that you don t want indexed. The standard goes by many names like the Robot Exclusion Protocol but you most likely have heard of it as the robots.txt protocol. No matter what you may call it it is a handy tool that when used properly can help increase your ranking with the various web pages….
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The Evolution of Social Networks
Social networks have grown from small, local offline groups of people with common interests, to larger online groups spread across the world. Even the ease of communicating via the Internet can’t remove the limit on people’s time and attention to maintain multiple networks, though. What’s next?

Finding Recession-Proof SEM Jobs
Are search engine marketing jobs and budgets really recession-proof? And, if they are, will going to SES New York this week help traditional marketers get through the most serious recession since World War II?

Q&A with Jason Calacanis, Founder & CEO, Mahalo.com
"Frankly, most SEOs are really smart and hard working; they’re just horribly misguided. They focus too much on the tricks to get people in the door and not enough on what people eat when they’re inside the restaurant."

Mobile Search
This article will look at problems facing mobile search and some of the solutions both present and proposed that are being proffered. First we ll define the problem and then we ll look at Google Android….
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Is Google Not So Portal-Like After All?
Last week, comScore data showed that Google was sending more traffic to its own properties than it had been, leading some to worry if it was becoming more like a portal than a search engine. But that data appears to miss the larger picture, where Google is sending even more traffic to news sites than it does to Google News.

Highlights from the SEW Blog: March 17-21, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Where’s Search Heading? Ask Yahoo’s Chief Scientist
For the past 10 years, most search engines have relied heavily on analyzing anchor text, links, and content to determine relevance. But recently, researchers at the top search engines have begun to look at other signals that might indicate search result relevance.

Online Reputation Management Requires Cabinet War Rooms
Intense preparation helped Churchill win the war, and it can help you deal with a sudden reputation management crisis. Reacting swiftly and decisively can help minimize the damage from negative search results.

Mar 26

Where’s Search Heading? Ask Yahoo’s Chief Scientist
For the past 10 years, most search engines have relied heavily on analyzing anchor text, links, and content to determine relevance. But recently, researchers at the top search engines have begun to look at other signals that might indicate search result relevance.

Q&A with Jason Calacanis, Founder & CEO, Mahalo.com
"Frankly, most SEOs are really smart and hard working; they’re just horribly misguided. They focus too much on the tricks to get people in the door and not enough on what people eat when they’re inside the restaurant."

I, Robots.txt
In this article we will take a look at the Robots Exclusion Standard. It sounds like something straight out of a science fiction book but is really nothing more than a tool to prevent web spiders and robots from accessing a particular section of your website or even your entire website if you so desire that you don t want indexed. The standard goes by many names like the Robot Exclusion Protocol but you most likely have heard of it as the robots.txt protocol. No matter what you may call it it is a handy tool that when used properly can help increase your ranking with the various web pages….
Win a Dell XPS Ultra-Portable Notebook Free Registration to Insight24 Directory - Access Over 5,000 B2B Webcasts, Podcasts, and Videos.

Yahoo Building Buzz with Buzz
Despite its lack of success against the giant in the search engine field Yahoo seems to understand Web 2. better than Google. Its newest service Yahoo Buzz accepts input and votes from users. Is it merely a clone of Digg or something more …
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Highlights from the SEW Blog: March 17-21, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Mar 25

Search Engine Forums Spotlight: March 14, 2008
Found in the search marketing forums: SES NY Party Thread; Reining in the Search Engines; Google Penalty; and more.

Where’s Search Heading? Ask Yahoo’s Chief Scientist
For the past 10 years, most search engines have relied heavily on analyzing anchor text, links, and content to determine relevance. But recently, researchers at the top search engines have begun to look at other signals that might indicate search result relevance.

Defending SEM During a Recession
If a recession does come, search marketers will need to defend their budgets, and even their jobs. Defining past value to the company, and future contributions, can be a straightforward process.

Q&A with Nicholas Carr, author, The Big Switch
Carr’s new book explores the future of computing and its implications for business and society. He’ll discuss some of those topics today during his opening keynote at SES New York.

Q&A with Jason Calacanis, Founder & CEO, Mahalo.com
"Frankly, most SEOs are really smart and hard working; they’re just horribly misguided. They focus too much on the tricks to get people in the door and not enough on what people eat when they’re inside the restaurant."

Highlights from the SEW Blog: March 17-21, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.