IT Roadblocks? Try Some In-house SEO Training
Instead of asking for technical changes that IT can’t or won’t make, teaching them what end result you’re after, and the challenges you face to get there, can help the SEO and IT teams work together toward a common goal.
The Shifting Power of Words
In the glory days of advertising, consumers could be influenced by whatever words the advertisers fed them. Today, advertisers must learn the language of consumers, and shape their messages to meet their needs.
Social Search: It’s Time For Monetization
Contrary to popular belief, social marketing doesn’t have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology — in real time and without any bias — than the one that organically grows on your site.
Search Engine Forums Spotlight: April 11, 2008
Found in the search marketing forums: AdWords Live on Yahoo; Can a Web Site Compete; Is PPC Irrelevant; and more.
Highlights from the SEW Blog: March 31 - April 4, 2008
Featured posts to the Search Engine Watch blog in the past week.
Blended Search Results Change Searcher Behavior
Search marketers received more evidence this week that universal or blended search results are changing searcher behavior. If you’re not yet optimizing your news, image, or video content, you need to start.
Search Engine Forums Spotlight: April 4, 2008
Found in the search marketing forums: SEO Standards; SEO at University; Good CMS for Easy SEO; and more.
Creative Advertisements: the Psychology of Flow
Attracting public attention or patronage in order to promote a certain product or service is always a tough task. In this computing era dominated by the Internet advertising online has started to occupy a larger fraction of the marketing industry. In its very essence advertising works under the same principles. In this article we ll discuss how to forge creative advertisements i that sell i ….
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Social Search Gets Going
Search has evolved from a way to address the fundamental challenges of finding a particular item, to become a method of finding the most relevant content out of a sea of possibilities. There are benefits for users, publishers, and advertisers to bring a social element to site search.
Google Bombs, Jew Watch News & the Hypocritical Linking Universe
Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate SEO, paid links, and Google bombs are becoming increasingly blurred.