Sep 26

SearchDay | PPC Bidding Strategies: Prudence vs. Aggressiveness
Today’s search engine marketing news and opinion: PPC Bidding Strategies: Prudence vs. Aggressiveness; To Fear or Not to Fear: That is the Question; Where’s The 30 Rock Search?; and more.

Stumbling Blocks to Web Site Success
There are many reasons a web site might just sit there and fail to achieve its goals. Some might be big and structural such as not clearly defining the site s objectives in the first place. Others might be small like broken links or an unnecessary splash page. If you re not happy with your web site s performance keep reading you just might find your cause right here….

SearchDay | A Tale of Two Links
Today’s search engine marketing news and opinion: A Tale of Two Links; Using Twitter as an Education Tool; Yahoo Rebrands AMP as APT and Launches; and more.

A Different Way to Search
Google became the leader in Internet search in a relatively short period of time supplanting the search engines that came before it. It gave us a new approach to search. But the web has changed. Is Google s approach running out of steam Could we see another search engine come along and supplant Google with a different approach to search This article considers Google s rise the limitations of its current search philosophy and how other contenders are trying to solve the same problem….

SearchDay | Launch Google Freedom Now
Today’s search engine marketing news and opinion: Launch Google Freedom Now; Landing Page Optimization — Insource or Outsource?; Google Goes on the Defensive About Yahoo Ad Deal Cost Projections; and more.

SearchDay | Making the Most of Search Engine Copywriting
Today’s search engine marketing news and opinion: Making the Most of Search Engine Copywriting; Hosting Issues and SEO; Google Discusses Search Evaluation Process; and more.

SearchDay | I’m a PC, What Are You?
Today’s search engine marketing news and opinion: I’m a PC, What Are You?; Use Care When Choosing an SEO Agency; New Yahoo Board Approves Talks with AOL; and more.

SearchDay | Would You Endorse this Web Site?
Today’s search engine marketing news and opinion: Would You Endorse this Web Site?; SEO Reporting: Going Beyond Rankings; Yahoo Planning Home Page Redesign; and more.

Qassia: Intelligent Link Building?
Everyone talks about building links in the SEO Chat forums so when I saw someone asking about Qassia and its link building potential I knew I had to take a look. The self-described intelligence engine is in closed beta at the time of writing but invitations seem easy to obtain. What is Qassia all about And is it worth your while In this first part of a two-part article we ll explore these and other questions….

SearchDay | Who Audits the Auditor?
Today’s search engine marketing news and opinion: Who Audits the Auditor?; Worried About the Economy? Why Not Try SEO?; T-Mobile Unveils First Google Android Phone; and more.

Sep 21

SearchDay | Would You Endorse this Web Site?
Today’s search engine marketing news and opinion: Would You Endorse this Web Site?; SEO Reporting: Going Beyond Rankings; Yahoo Planning Home Page Redesign; and more.

SearchDay | Killer PPC Ads: The Final Word
Today’s search engine marketing news and opinion: Killer PPC Ads: The Final Word; Association of National Advertisers Opposes Yahoo-Google Deal; Zillow Launches New Ad Network with Consortium of Newspapers; and more.

SearchDay | Keep Your Ideas Simple and Increase Conversions
Today’s search engine marketing news and opinion: Keep Your Ideas Simple and Increase Conversions; Google Analytics Now Available in Google Code; AOL Releases Beta Version of Truveo Video Search; and more.

SearchDay | All That Glitters Is Not Chrome
Today’s search engine marketing news and opinion: All That Glitters Is Not Chrome; Google AdWords Separates Content and Search Network Stats; Google Analytics Now Shows When a Visitor Uses Chrome; and more.

SearchDay | Domain Acquisition — How Much is Too Much?
Today’s search engine marketing news and opinion: Domain Acquisition — How Much is Too Much?; Ready to Finally Try SEO?; Yahoo Nabs Former MSN Exec Bradford; and more.

SearchDay | Launch Google Freedom Now
Today’s search engine marketing news and opinion: Launch Google Freedom Now; Landing Page Optimization — Insource or Outsource?; Google Goes on the Defensive About Yahoo Ad Deal Cost Projections; and more.

SearchDay | Online Videos as Learning and Marketing Tools
Today’s search engine marketing news and opinion: YouTube-ery: Online Videos as Learning and Marketing Tools; Change How You Think About Your Life and Company; MapQuest, Google Launch Blackberry Mobile Apps; and more.

SearchDay | Making the Most of Search Engine Copywriting
Today’s search engine marketing news and opinion: Making the Most of Search Engine Copywriting; Hosting Issues and SEO; Google Discusses Search Evaluation Process; and more.

A Different Way to Search
Google became the leader in Internet search in a relatively short period of time supplanting the search engines that came before it. It gave us a new approach to search. But the web has changed. Is Google s approach running out of steam Could we see another search engine come along and supplant Google with a different approach to search This article considers Google s rise the limitations of its current search philosophy and how other contenders are trying to solve the same problem….

Sep 17

A Different Way to Search
Google became the leader in Internet search in a relatively short period of time supplanting the search engines that came before it. It gave us a new approach to search. But the web has changed. Is Google s approach running out of steam Could we see another search engine come along and supplant Google with a different approach to search This article considers Google s rise the limitations of its current search philosophy and how other contenders are trying to solve the same problem….
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SearchDay | Domain Acquisition — How Much is Too Much?
Today’s search engine marketing news and opinion: Domain Acquisition — How Much is Too Much?; Ready to Finally Try SEO?; Yahoo Nabs Former MSN Exec Bradford; and more.

SearchDay | Online Videos as Learning and Marketing Tools
Today’s search engine marketing news and opinion: YouTube-ery: Online Videos as Learning and Marketing Tools; Change How You Think About Your Life and Company; MapQuest, Google Launch Blackberry Mobile Apps; and more.

SearchDay | Google OS Arrives, In the Form of a Browser
Today’s search engine marketing news and opinion: Google OS Arrives, In the Form of a Browser; 6 Tips for Small Business Marketing Success; How Much Are You Spending on SEO?; and more.

SearchDay | All That Glitters Is Not Chrome
Today’s search engine marketing news and opinion: All That Glitters Is Not Chrome; Google AdWords Separates Content and Search Network Stats; Google Analytics Now Shows When a Visitor Uses Chrome; and more.

SearchDay | Would You Endorse this Web Site?
Today’s search engine marketing news and opinion: Would You Endorse this Web Site?; SEO Reporting: Going Beyond Rankings; Yahoo Planning Home Page Redesign; and more.

Web Pages to Include in Your Site
Web surfers expect business web sites to project a certain professional air. They won t trust a web site that falls short and quite sensibly won t do business with a site they don t trust. If you want to earn their trust you need to include certain pages when you build your web site. This article will cover those pages….
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SearchDay | Landing Page Optimization — Insource or Outsource?
Today’s search engine marketing news and opinion: Landing Page Optimization — Insource or Outsource?; Rehabilitating SEO; Google AdWords Releases New Editor Guide; and more.

Big Sites Don`t Automatically Rule Search Engines
Amazon eBay Wal-Mart Wikipedia and other huge sites seem to consistently hit the first page of search engine results. The thought overwhelms and discourages many owners of small web sites. If size matters so much on the Internet what hope do they have They d be better off asking if size really does matter so much….