Nov 26

SearchDay | Yahoo’s Next Move
Today’s search engine marketing news and opinion: Yahoo’s Next Move; Marketing Pitches: Don’t Strike Out With Your Audience; Google AdWords Launches Search-Based Keyword Tool; and more.

SearchDay | President 2.0
Today’s search engine marketing news and opinion: President 2.0; Creating Simple, Yet Impressive Charts; Blog Content Influences Consumer Buying Behavior; and more.

SEO Tricks That Will Lower Your Rankings
So the time has come for you to consider or more likely than not to reconsider your SEO strategy. Perhaps you re new to the game and don t even know what SEO is. Don t worry we ll explain it. We ll also explain some tactics that seem at first glance to be good ideas but really aren t. Best of all we ll show you how to spot these bad ideas so your site doesn t pay the consequences….
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SearchDay | Selling SEO During an Economic Downturn
Today’s search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.

SearchDay | Offline and Online Conversions Tracking: Increase Your ROI
Today’s search engine marketing news and opinion: Offline and Online Conversions Tracking: Increase Your ROI; Looking for Holiday PPC Tips?; Google Adds Voice Search to iPhone Search App; and more.

SearchDay | Must We Unlock the Deep Web?
Today’s search engine marketing news and opinion: Must We Unlock the Deep Web?; Assembling Your Landing Page Optimization Dream Team; Google Updates Search Results for iPhone; and more.

The Google Force
Google didn t come out of nowhere it was far from the first search engine. Now that it s ten years old it has grown from the new kid on the block to the biggest game in town. What lessons can you learn from them and what s in store for Google s future Keep reading for the answers to these and other questions….

Google, Authors Guild Reach Settlement
It took three years but Google and the Authors Guild reached a settlement in late October 2 8 over the search engine s book digitization project. The deal benefits Google the authors and even the publishers but the real winners are the readers. Keep reading for the details….
The All-New Adobe Creative Suite 4 Now Shipping: Adobe CS4: tools to help students express their ideas in video, on the web, or print.

SearchDay | How to Communicate SEO Value
Today’s search engine marketing news and opinion: Great Expectations: How to Communicate SEO Value; Retail Search Ad Spend Up 33% So Far in Q4; Live Search Adds Shopping and Flight Instant Answers; and more.

SearchDay | Use Online Public Relations for Link Marketing
Today’s search engine marketing news and opinion: Use Online Public Relations for Link Marketing; The Good, the Bad and the Ugly: Click-Through and Conversion Rates; Google Site Search Offers On Demand Indexing; and more.

Nov 25

SearchDay | SEO Dreams are Made of This
Today’s search engine marketing news and opinion: SEO Dreams are Made of This; The Future of Google’s Search Personalization; Jerry Yang to Step Down as Yahoo CEO; and more.

Yang to Step Down as Yahoo CEO
It must have been a heartbreaking decision but Jerry Yang co-founder of venerable but battered search engine Yahoo agreed to step down as the company s CEO as soon as the board of directors finds someone else to fill that role. In this article I plan to take a look at the factors that got Yahoo into its current mess and how it may go forward….
The All-New Adobe Creative Suite 4 Now Shipping: Adobe CS4: tools to help students express their ideas in video, on the web, or print.

SearchDay | Selling SEO During an Economic Downturn
Today’s search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.

SearchDay | Use Online Public Relations for Link Marketing
Today’s search engine marketing news and opinion: Use Online Public Relations for Link Marketing; The Good, the Bad and the Ugly: Click-Through and Conversion Rates; Google Site Search Offers On Demand Indexing; and more.

SearchDay | President 2.0
Today’s search engine marketing news and opinion: President 2.0; Creating Simple, Yet Impressive Charts; Blog Content Influences Consumer Buying Behavior; and more.

SearchDay | How to Communicate SEO Value
Today’s search engine marketing news and opinion: Great Expectations: How to Communicate SEO Value; Retail Search Ad Spend Up 33% So Far in Q4; Live Search Adds Shopping and Flight Instant Answers; and more.

Google Ad Planner Review
If you ve ever wanted some serious help with planning your online display ads cheer up it s a complicated process so you re not alone. In fact Google anticipated your needs when it introduced its Ad Planner in late June 2 8. This article thoroughly reviews the tool so you can decide whether it will fit your requirements….
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SearchDay | Must We Unlock the Deep Web?
Today’s search engine marketing news and opinion: Must We Unlock the Deep Web?; Assembling Your Landing Page Optimization Dream Team; Google Updates Search Results for iPhone; and more.

SearchDay | Google AdWords Quality Score — That’s Old-School for SEO
Today’s search engine marketing news and opinion: Google AdWords Quality Score — That’s Old-School for SEO; Six Things You Might Be Doing Wrong (And How to Fix Them); Microsoft Strikes Toolbar Agreement with Sun; and more.

SearchDay | Yahoo’s Next Move
Today’s search engine marketing news and opinion: Yahoo’s Next Move; Marketing Pitches: Don’t Strike Out With Your Audience; Google AdWords Launches Search-Based Keyword Tool; and more.

Nov 23

SearchDay | Offline and Online Conversions Tracking: Increase Your ROI
Today’s search engine marketing news and opinion: Offline and Online Conversions Tracking: Increase Your ROI; Looking for Holiday PPC Tips?; Google Adds Voice Search to iPhone Search App; and more.

SearchDay | Universal Search: The (War) Elephant in the Room
Today’s search engine marketing news and opinion: Universal Search: The (War) Elephant in the Room; Build Your SEM Network — Get LinkedIn; Google’s Schmidt Will Not Be Obama’s CTO; and more.

SearchDay | Yahoo’s Next Move
Today’s search engine marketing news and opinion: Yahoo’s Next Move; Marketing Pitches: Don’t Strike Out With Your Audience; Google AdWords Launches Search-Based Keyword Tool; and more.