Testing Your Online Business Plan
When a small business fails at search marketing, more often than not the problem boils down to a poorly thought-out business plan. Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development. …
Are Rankings Still Relevant?
Are we heading toward an age where site ranking doesn’t matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. …
A Linking Strategy Is About More Than Just Quality Content
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn’t rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. …
Is One-Stop Media Buying a Failed Model?
Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some things just don’t fit? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago. …
Training Your Content Developers on SEO Copywriting
SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more important goal: creating a good user experience. …
Tibet’s Revenge
There’s quite a bit of controversy over things like censoring search results. Judging by the majority of the responses I received on last week’s column, most of you got the humor in it. For those who didn’t, or only read the headline and first three sentences, please continue on to the punch line at the end. …