search engine marketing

One PPC Landing Page, Infinite Faces
Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. With a few simple lines of code, a landing page can be created with content that can be changed by marketers depending on the link that the user clicked on. …

Marketing your SMB with Time & Elbow Grease, Part 1
It’s pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments — aside from the time and effort it takes to research and implement these changes. …

Should Google Buy Twitter?
If Google were to buy Twitter and keep it as a free tool, it would give them the hottest thing in social media right now and an area that could use some help with tracking success. Left to its own devices, Twitter could create a large chink in Google’s armor. …

Top 5 SEM Industry Frustrations
In the spirit of anonymous rants written by and for the people, here’s a smattering of the top frustrations I’m hearing from practitioners in the search engine marketing trade. …

Get More Attention with Legal PPC Ad Symbols
Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still allowed. …

Social Media Marketing (SMO) 101, Part 1
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It’s one thing to talk about social media, and another to experience it firsthand. You’ll be a more effective social media marketer if you’re already a participant. …

Link Building 101, Part 2
Last week, we looked at on-site linking best practices. Today, we’ll look at off-page factors, with five methods you can start using right now to build links. …

Ignorance: The Trouble with People Who Claim SEO is Snake Oil
URL structure makes a difference in SEO, but it’s just one of many things! Ignorant columnists making false claims about topics they don’t understand are bogus! From what I can tell, writing an “interesting” and “provocative” column about SEO means facts are optional. …

Social Media Marketing (SMO) 101, Part 1
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It’s one thing to talk about social media, and another to experience it firsthand. You’ll be a more effective social media marketer if you’re already a participant. …

Getting Buy-In Is A Crucial First Step in Enterprise SEO
Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. Because the SEO is the newcomer, and the peculiar requirements of search engine optimization aren’t generally understood, the SEO must first be the evangelist/teacher to the rest of the organization. …

How Strong is Your Search?
If you’re not using analytics in the right way on your large site, it will be difficult to adequately track your site’s traffic sources. If you’re not careful, you could end up with two competing teams — one driving paid search, and the other driving organic. …

The Best of Outsourced: 10 Greatest Hits
William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months. …

Digging for Google and Avoiding the Hate
The Digg community s hatred of SEO and SEOs is legendary unfortunately so is their power to generate traffic. Many postings even get noticed in Google generating more traffic and potentially boosting a web site s SERPs. So how do you conduct a campaign without getting buried and ridiculed The answer is that you don t look like you re conducting a campaign. Keep reading for some advice….
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Top 5 SEM Industry Frustrations
In the spirit of anonymous rants written by and for the people, here’s a smattering of the top frustrations I’m hearing from practitioners in the search engine marketing trade. …

The Great Career Debate: SEM In-House Team vs. SEM Agency
Although the list of unique challenges facing both groups is long, there are key differences to consider before you take a job in-house or with an agency. By looking at the typical client, budget, and tools/resources available for each group, you can better evaluate which career path is right for you. …

One PPC Landing Page, Infinite Faces
Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. With a few simple lines of code, a landing page can be created with content that can be changed by marketers depending on the link that the user clicked on. …

Encourage Conversion: More Advanced Keyword Research Strategies
This is the second part of a two-part guide to keyword selection. I will explain how to choose keyword phrases that offer a high rate of conversion how to organize and target several keywords on one page and more. I ll also cover some keyword dos and don ts and point you to online tools that can help you do deep keyword research….
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Social Media Marketing (SMO) 101, Part 1
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It’s one thing to talk about social media, and another to experience it firsthand. You’ll be a more effective social media marketer if you’re already a participant. …