Mar 15
Social Media Madness — The Sweet 16, Part 2
In the spirit of College basketball’s upcoming March Madness tournament, we’ve got the second four contenders in the “Sweet 16″ of social media. Check out this scoreboard of each company’s strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. …
Google Layoffs: A Sign of the Times
We knew the recession was hitting pretty bad but we didn t think it would be this bad. Layoffs at Google are almost unheard of but they re happening. What does this mean for the company s future Keep reading to find out….
Mar 11
The End of the Beginning
The first generation of the search-advertising model has passed. The next generation of search advertising and natural search will take some of the power away from the elite few in favor of placing the tools in the hands of the people. Before we see the next generation rise, we’ll have to pay some dues. …
Combating SEO Implementation Paralysis
For many years, SEO consultants and agencies have faced one major challenge, beyond keeping up with ever-changing organic ranking algorithms: lack of implemented recommendations. Let’s look at some causes of this implementation paralysis, and ways to avoid or mitigate its impact. …
You Can’t (NOT) Afford to Invest in SEM Analytics
While more advanced Web analytics packages may seem out of reach for some marketers, at some point you have to ask if you can afford not to invest in better analytics. …
Important Elements of a Viral Marketing Campaign
It s every marketer s dream deliver a message so compelling that everyone who sees it passes it along to their friends increasing your brand recognition sales and bottom line. On the Internet we call this viral marketing though it is certainly used in other media as well. How do you make your marketing campaign go viral In this article I ll talk about some elements you should include….
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Local Search 101, Part 1
Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search. …
Big Brands are Starting To Get It — or is Google Starting to Get Big Brands?
These larger Web sites have all of the natural elements that search engines look for. All they have to do is build a Web site that is remotely search engine friendly and institute some basic best practices for SEO and they’d enjoy the benefits that it has taken smaller firms years to accomplish. With proper consultation, these large brands could begin to dominate the SERPs, if they could just learn to get out of their own way. …
Mar 10
Social Media Madness — The Sweet 16, Part 2
In the spirit of College basketball’s upcoming March Madness tournament, we’ve got the second four contenders in the “Sweet 16″ of social media. Check out this scoreboard of each company’s strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. …
SMB Link Building Without a Dime
Link building doesn’t have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they’re doing right. …
5 Search Topics You Need to Discuss with Your Client
Knowing how to talk about these topics will improve your client communication and help foster more effective and rewarding business relationships. After all, search marketers are communicators first, listening to our clients’ needs and describing crucial opportunities. …
BidVertiser: Your Answer for All Things Advertising?
Would you like to spread the word about your site Would you like to turn your online content into money-making online pages Or do you just want to sell things on eBay with a bit more ease Using the services provided through BidVertiser you could potentially take care of all these goals. Is this site your answer for all things advertising …
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Vote for Your Favorite Promotion Ideas
Cast your vote to help shape this column into the absolute best column it can be. Pick your favorite user-submitted idea, and enter to win an Amazon gift card. …