Apr 14
Twitter 101, Part 2
Part 1 was all about understanding Twitter, its benefits, and initial setup. Now it’s time to introduce you to tools and resources that will help you make the most out of Twitter. …
Increase Online Visibility for Sales and Links
People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales. …
How to Evolve this Column
I asked people to fill out a survey of some possible ways they would like to see this column evolve. These are the end results. …
Operating Web Sites in Multiple Countries
Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. Because these Web sites are all likely to be extremely similar to one another, there’s a real risk that the search engines will see them as duplicate content. …
How SMBs Can Optimize their Social Networking Time, Part 2
Small business owners have limited time to spend on social media, so where are the best places to focus? Participating in local and niche forums can help you become an authority on your industry. …
Apr 13
Non-Profit Organizations and the Internet
Non-profit organizations have gained a surprisingly beneficial venue for creation through the rise of the Internet. Many people associate Internet organizations with small businesses entrepreneurial websites and individuals trying to make their voices heard. It is relatively rare for non-profit organizations to come to mind when we are thinking about the organizations that have benefited most from the wild success of the Internet….
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Increase Online Visibility for Sales and Links
People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales. …
Most Corporate Social Media Efforts Will Fail
Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. It basically comes down to understanding what is really involved in launching a social media strategy. …
Apr 13
How to Evolve this Column
I asked people to fill out a survey of some possible ways they would like to see this column evolve. These are the end results. …
Operating Web Sites in Multiple Countries
Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. Because these Web sites are all likely to be extremely similar to one another, there’s a real risk that the search engines will see them as duplicate content. …
How SMBs Can Optimize their Social Networking Time, Part 1
Many small business owners know that there’s benefit to be had from social networking; the challenge is not spending all of your time Twittering away when you have other work that needs to be done. So how do you keep a social networking plan on track without derailing all of your other responsibilities? …