search engine marketing

Twitter and Local Search: A Status Update
Twitter search brings structure to all the noise with an index of real time conversations. but is the excitement around Twitter causing us to force unnatural mashups, as with local search? …

Using Analytics on Your Site
If you re investing time or money in SEO PPC you need to know what you re getting in return. The best measure is your bank account and ROI but with careful analysis of your visitors and their behaviors you can increase your bottom line help redirect efforts to the most profitable website segments and get more out of each landing page. In this article we discuss web analytics and its usage for your website….
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Include Your Employees in Your Social Media Strategy
Before launching any kind of social media strategy, companies need to first understand that it can be affected by anyone who receives a paycheck from them. It’s important to make sure you not only plan contingencies for your corporate social media efforts, but also put in place policies for employees and their actions on social media platforms. …

The Decision-Making Funnel, Stage 4: Action, Part 1
We’ve been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We’ve already examined awareness, interest and desire. It’s time for some action. …

My “Must Have” List of Directories
Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. For links, SERP presence, or traffic, there are a few important directories you should make sure your business is included in. …

Luxury Brand Survival
Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever wonder how they do it? Of course, smart search strategies play a role. …

Make Sure Your Promotion Is Legal
Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here are some things to keep in mind. …

Include Your Employees in Your Social Media Strategy
Before launching any kind of social media strategy, companies need to first understand that it can be affected by anyone who receives a paycheck from them. It’s important to make sure you not only plan contingencies for your corporate social media efforts, but also put in place policies for employees and their actions on social media platforms. …

Luxury Brand Survival
Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever wonder how they do it? Of course, smart search strategies play a role. …

Optimization for Yahoo
Google may seem to own the search space these days but Yahoo still sees a respectable amount of traffic. Unlike Google Yahoo is a content producer as well as a search engine additionally they didn t start out as an algorithm-based search engine. How does that affect it today And what does that mean for you if you re trying to get your site viewed by Yahoo users Keep reading for the answers….
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Search Engine Submission 101, Part 1
This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows. …

Social Media Insights from TripAdvisor CEO Steve Kaufer, Part 2
With a successful presence on Facebook and YouTube, TripAdvisor was doing social media before it was the cool thing to do. The secret? Speed Wins. …

When Content isn`t King
The idea that content is king when building a web site and especially when trying to climb to the top of the search engine results pages is one of the first things that an SEO learns. You can t reach the top for your keywords without lots of good content. I believed that too — until I was proven wrong….
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Make Sure Your Promotion Is Legal
Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here are some things to keep in mind. …

Majestic SEO Review
Majestic SEO is a link analysis tool with an index of 52 billion pages a record of 35 unique URLs and 2.6 trillion mapping relationships URL pointing to URL . Majestic SEO maintains its own web crawler MJ12 and keeps its own database of the web like the major search engines . The project belongs to Majestic-12 Ltd and is run by volunteers with the goal of establishing a quality search engine to compete on the worldwide market. Majestic SEO is a side project of the Majestic 12 search engine designed to raise funds. In this article we take a detailed look at the Majestic SEO tool and its use in search engine optimization….
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Why Settle for Best Practices? Part 2
As a marketer, you can’t take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don’t assume they’re implementing a full-blown search engine optimization strategy. …

The Decision-Making Funnel, Stage 4: Action, Part 1
We’ve been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We’ve already examined awareness, interest and desire. It’s time for some action. …

Build a Better Cesspool
Traditional media troops are pitted against the burgeoning voice of populace publishing. What’s search’s role in today’s publishing environment? …