Jun 03
Website Affiliates
One of the more common Internet marketing techniques involves using affiliates. There are definite benefits and drawbacks to this approach and the Internet gives it a special twist. Keep reading for a close look maybe by becoming an affiliate — or using affiliates — you may improve your traffic and your bottom line….
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Google Sitelinks for Directory-Level Pages
Monitoring important directory levels of a domain should become an immediate strategy consideration for all large companies performing SEO, not to mention anyone with a site that has the structure and authority to merit sitelinks at the root domain. …
Before You Start Link Building
Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results. …
Jun 02
SEO Challenges of Restructuring a Site
It’s one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old site. But it’s much tougher when you’re making more fundamental changes to the layout, organization, and content of your site. …
Video Search 101, Part 1
With Internet video on the rise and the search engines looking more favorably on video content, there’s an opportunity to leverage this medium for your SEO efforts. We’ll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices. …
Ranking in Local Listings
Why are local listings important? It’s all about consumer usage. With so many consumers seeking local listing information, it’s vital that advertisers with local entities proactively manage and improve their listings’ accuracy to help gain favorable positions. …
Cabela’s, Performics, and Performance Marketing
Today. we’ll look at an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some important things to learn from this successful online/offline promotion. …
15 Social Media Maxims for Marketers
With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can’t keep up. Then, consider these fundamental principles to help you keep your sanity and reap a healthy return. …
Yahoo Closes Geocities
Falling victim to the hazards of competition from up-to-date blogging and social sites Geocities will no longer exist later this year. Yahoo announced its decision in late April to shutter the ancient web hosting site inspiring a range of responses. Keep reading for a look at Geocities history purpose reactions to its closing and the lessons we can learn….
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Jun 01
Is Twitter a Google Killer? Not Yet
The easier a search engine is to manipulate, the less likely it is to deliver quality results. Right now, Twitter Search is just too easy to manipulate. …
Search Engine Submission 101, Part 2
Search engine submission is not a silver bullet that will instantly launch you into higher rankings. Today, submitting XML Sitemaps is not necessary, but could potentially offer better response time. …
Promoting Your Blog
You’ve followed everyone’s advice and started a blog. Now it’s time to gain exposure and readership. …
Website Affiliates
One of the more common Internet marketing techniques involves using affiliates. There are definite benefits and drawbacks to this approach and the Internet gives it a special twist. Keep reading for a close look maybe by becoming an affiliate — or using affiliates — you may improve your traffic and your bottom line….
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Ranking in Local Listings
Why are local listings important? It’s all about consumer usage. With so many consumers seeking local listing information, it’s vital that advertisers with local entities proactively manage and improve their listings’ accuracy to help gain favorable positions. …