3 Common Social Media Mistakes
Judging by the amount of media coverage of sites like Twitter and Facebook, a company might think they need to invest heavily in those areas ASAP. They might be wrong. …
Blogs and Blogging 101, Part 2
One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post. …
Balancing Efficiency and Volume in Paid Search
On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time. …
Blogs and Blogging 101, Part 1
Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog. …
Online Copywriting Strategies and Techniques
This is a continuation of last week s article on online copywriting. In the previous article we focused on style. Here we cover content creation strategies and techniques….
Top Signs Your Site Isn’t Ready for Prime Time, Part 2
We’ve already looked at three of the common failings of Web sites for “newbies” who are trying to figure out SEO. Now let’s look the title tag, domain age, and link building to see if your Web site is ready for prime time. …
Is Twitter Killing Other Online Activities?
The world may be all a-Twitter, but it seems the inordinate amount of time now spent there is costing other places traffic. Given the social aspect of Twitter, it could be a forum killer long before it becomes a serious threat to Google. …