Is Yellow Journalism the New Color of Content?
There seems to be a trend in being sensational lately, and not just by the lesser bloggers and reporters. Yes, online competition is fierce, but there should also be some responsibility. …
Using Alibaba.com for B2B Leads
While Alibaba is described as an “Asian eBay” and credited with causing eBay to shut down its Chinese operation in 2006, it’s much more than that. And its global domination plan is being rolled out at astonishing speed. …
Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1
When search engine optimization and pay-per-click search ads work together, both can improve — if it’s done well. SEO’s thick and salty “peanut butter” should form a strong base for PPC’s “grape jelly” to form an unstoppable search/sandwich force, right? …
Invest Time in Twitter Now for Long-Term Rewards
Links are still the short-term payout. But there may come a time where “social media mentions” are a factor in search engine rankings, or when Twitter sends your site thousands or tens of thousands of visitors per day. …
Yahoo-Microsoft Deal a Win for Advertisers
The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. …
Geo-Targeting Isn’t Just for Local Businesses Anymore
Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC campaigns. …
Re-Thinking Link Building Commentary
Readers respond to Sage’s last column, where he urged them to change the way they think about link building. …
SEO for the Clueless
Any occupation boasts particular practices principles and jargon that appear totally opaque to those not in the know. Search engine optimization is no exception. If you re clueless about SEO or find as an SEO that you sometimes need to explain what you do and why to clients or at cocktail parties keep reading….
Autodesk Inventor For Digital Prototypes Use Inventor To Virtually Model, Test, and Iterate in 3D & Get To Market Faster!
Link Building Tactics 101, Part 1
Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. …