search engine marketing

Click Fraud Not Dead Yet
The search engines are doing a lot to counter click fraud, but there’s still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn’t being wasted on bad clicks. …

Local Search Changing with the Seasons
Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program. …

Proven Link Building Strategies that Work
An essential aspect of any site s growth is link building. Backlinks are defined as links from other websites that point to yours and they are probably the most important part of SEO and ranking well in the SERPs search engine results pages . Most SEO professionals will tell you that the key to ranking well in the SERPs is to accumulate more high quality backlinks than your competitors for whatever keyword phrase you re targeting. This takes time and hard work when trying to rank for highly competitive keywords but it can be done….
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5 Essential Skills of In-House Link Marketers
Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed. …

Putting the ‘Search’ in Research
Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publically available data and inexpensive testing opportunities. …

Final Issues: Moving Blogger to WordPress with Your Own Domain Name
In parts one and two we set the custom domain to 3 1 redirect Blogger post URLs to a new domain name. Then we transferred the files to the new web host and changed the name servers. Up to this stage the setup is fine however there are still a lot of issues that could affect your site ranking and traffic. We will cover them in this final part of our three-part series….
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Differentiate Yourself for SEO Success
One big key to success in the world of SEO is differentiation. Showing your partners and customers how you stand out from your competitors can substantially improve your chances of success, and may soon be essential for your survival. …

Yandex — the SEO Perspective
Yandex understands Russia’s market, its culture, and its language. It also stands to benefit from Russia’s technical engineers who have been brilliantly keeping up and innovating the advancement of search technology. …

Internet Marketing is Like Talking to Children
If you’re looking to appeal to everyone, you often lose more than you think you’ll gain. Not all of your customers are the same. Tailor your message to each group, as you would when speaking to children of different ages. …

PPC Integration: Integrating PPC with SEO, Part 2
Marketing silos aren’t inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. …

Google Analytics 101, Part 2
Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. …

How to Move from Blogger to WordPress Using Your Own Domain Name
You may have started out with a Blogger blog but now you feel as if you ve outgrown it. You want to give your readers more. You ve heard that WordPress offers lots of options and that it s easier to optimize it for the search engines so you ll have an easier time increasing your readership. If you own your own domain it s easy to move your Blogger blog and make it into a WordPress blog. This three-part series takes you step by step through the process….
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Social Media for B2B
Many executives incorrectly believe that social media isn’t applicable for their B2B company, but they’re wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B. …

Blogging for Search Engine Optimization
Search engines like to see you add content to your Web site on a regular basis. Creating a blog is a great way to do this. Once you know you want to begin blogging, where should you start? …

Landing Page Optimization Pitfall — Not Collecting Enough Data
In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. …

Online Reputation Management with SEO
The fact that anyone can post anything online is a mixed blessing. Many companies have found much to their horror that others have posted half-truths or outright lies about them. What can you do if this happens to you or your company This is where online reputation management comes in….

Common SEO Problems of E-commerce Sites
All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites. …

Must Have WordPress SEO Plugins
If you have a blog chances are you use WordPress as a content management system. In this article we will review WordPress SEO plug-ins that help your posts and pages achieve higher search engine rankings….
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How to Move from Blogger to WordPress Using Your Own Domain Name
You may have started out with a Blogger blog but now you feel as if you ve outgrown it. You want to give your readers more. You ve heard that WordPress offers lots of options and that it s easier to optimize it for the search engines so you ll have an easier time increasing your readership. If you own your own domain it s easy to move your Blogger blog and make it into a WordPress blog. This three-part series takes you step by step through the process….
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Can Social Media Be Measured?
There’s a lot of debate around whether social media marketing can be measured. There’s also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. …

Use International Search Marketing — Just Like Google!
Google’s international business has been growing more than five times faster this year. Search marketers should follow Google’s lead and look to expand in the more buoyant economies of the world now, bolstering their strength and competitiveness at home. …

Common Mistakes When Hiring an Online Promotions Person
When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. …

Is Search Innovative?
Some clients see search as a static landscape, something to treat with a “set it and forget it” mentality. But a look at the latest search headlines shows that search is incredibly innovative, and something you need to constantly manage. …

Have We Lost All Control?
In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself what you can do to get people talking about it. …