Oct 09
How Keywords Help Determine Site Architecture
Keyword research can help you create a site that users will love, is easy to use, and is more likely to attract links. …
Page Rank Optimization
This two-part guide will introduce you to page rank and page rank optimization page rank sculpting of a website using internal link structure. In the first part of this article we ll explain what page rank is how it works and how it s distributed while the second portion of the article will focus on page rank sculpting….
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Improve Google Indexing on Your Ecommerce Website
Big ecommerce websites that sell and frequently update new products online are more susceptible to Google indexing problems. A combination of different factors can contribute to slow website indexing most of which can be controlled by the webmaster. We ll go over these factors here as well as what you can do about them….
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Getting People to Talk About Your Company
Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust. …
PPC Integration: Integrating PPC with Offline Marketing, Part 3
Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. …
International SEO 101, Part 2
One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures. …
How to Choose an International Search Agency
After defining your international search objectives, ask potential vendors these important questions. …
The Myth of Perfect Conversion
Don’t make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn’t exist. It’s a delusion. …
Oct 08
SEO Horror Stories
Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don’t know anything beyond how to write a title tag. …
How Keywords Help Determine Site Architecture
Keyword research can help you create a site that users will love, is easy to use, and is more likely to attract links. …
Paid Links: Seller and Buyer Beware!
Don’t let your site drop out of search results. Here’s how. …
Page Rank Sculpting
This is the second part of a two-part article on page rank optimization and page rank sculpting. To understand it better please read the first article . It covers such topics as relevancy vs importance how PR is calculated dampening factor and more. In this article we ll discuss page rank from external link the explicit principles of page rank sculpting and more….
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PPC Integration: Integrating PPC with Offline Marketing, Part 3
Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. …
International SEO 101, Part 2
One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures. …
Getting People to Talk About Your Company
Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust. …
Oct 06
The Big “O” — Offshoring
Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. …
Is Google a Social Media Company?
In the future, we won’t search for products and services: they’ll find us via social media. Perhaps Google’s stiffest competition in the immediate future isn’t Bing and Yahoo, but rather it’s the likes of Wikipedia, Twitter, and Facebook. …
What Is Your ‘R’ for ROI in Social Media?
Each company needs to define its own “return” in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return. …
Mobile Search Discovers a New Path: mobilepeople
The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways. …
Less Common Problems of International SEO
Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. …