Stop Selling Search, Start Selling Performance Marketing
If you aren’t already doing it, start thinking about how your agency will get involved with performance marketing. Right now. It’s a matter of survival. …
Good Riddance, 2009
Let’s face it, 2009 was a pretty awful year. And not just the world of advertising. But there are signs of hope as we head toward 2010. …
How to Track Conversion Rates in Google Analytics
If you use Google Analytics and you re trying to increase the conversions on your website keep reading. This article will show you how to set up conversion tracking using this service which is a good first step….
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Using Alibaba.com for B2B Leads
While Alibaba is described as an “Asian eBay” and credited with causing eBay to shut down its Chinese operation in 2006, it’s much more than that. And its global domination plan is being rolled out at astonishing speed. …
Top International Search Marketing Failures to Avoid in 2010
There are huge international search opportunities, but using misguided research and not thinking locally are two big mistakes marketers can make. …
10 Ways Twitter Can Make Money
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users’ Twitter experience, and monetize their service at the same time. …
Getting SEO Information from Google`s Cache
Google s cache has been around in the search results for a long time. In fact Google s cache is often ignored in SEO strategy and analysis. But using it can provide you with a lot of information that can increase leads sales user satisfaction and even offer clues to existing problems with your website. This article will examine Google s cache page in detail and recommend possible ways to use the information provided in your search engine optimization strategy….
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Solve Your Call Tracking Problems Now!
Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size. …
Duplicate Content 101
What duplicate content is, how search engines deal with it, and how to avoid the pitfalls. …