12 Ways Your SEO Mileage May Vary
If you’ve spent time analyzing search results for a variety of queries, you’ve likely seen results you can’t easily explain. Here’s why this happens. …
Claim Your SERP Real Estate With Google’s Product Extension Ads
A quick guide on how advertisers can leverage Google’s Product Extension feature within AdWords and display product images and details in line with your PPC ads. …
7 Golden Rules for Paid Search Copy
Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks. …
Real-time Bidding: The SEM Perspective
Get ready people. Real-time bidding works a great deal better than old school display. …
Impact of Legal U.S. Online Gambling on Search and the Web
The search industry may profit from increased PPC advertising cash. However, forum and blog comment spam will no doubt increase and endless new content will hit the web, taxing search engine crawlers. …
Searching For the Perfect Purchase Process in Social Media, Real-Time Search
How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process. …
Google Analytics: Benchmarking Analysis and Visitor Profiling Methods
Google Analytics is not only useful for tracking the unique visitors to a website you can also use it for setting goals and even tracking your most popular content. In fact one of the least common but more important uses of Google Analytics is visitor profiling and benchmarking analysis. This article will explain how and why to do this….
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Back to SEM Basics
Four areas where our industry is straying from the basic fundamentals of good search marketing, and how to correct the course. …
Localizing Websites: Why it Pays to Target Countries and Not Languages
For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here’s why. …
Hiring an In-House Link Marketer? 2 Essential Skills for the Job
When hiring a link marketer, ask these important questions during the hiring process to make sure they have the right stuff to help your company. …