Jan 31
Jan 29
Search in the European Union: A Different Perspective
An overview of the role of currencies, taxes, legal issues, and cultural elements when optimizing for search in Europe. …
Linden Lab Forces 2.0 Upgrade By Crippling Search on Second Life
The clock starts ticking for third party viewers. …
Designing an SEO Friendly URL Structure
The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too! …
How to Execute a Flawless Ad Copy Test in AdWords
Ad copy strategies and the steps required to confidently execute the test within Google AdWords. …
Baidu: Beefing Presence Beyond China
Baidu clearly dominates the China search market but does it have ambitions to grow outside the country? Recent developments suggest it is strengthening its presence beyond China. …
Turning to Social Media & Search Engines for Smart Health Answers
How health marketers can ensure consumers find answers to their most important health questions in a timely manner. No one wants to wait for hours to figure out if they need to see a doctor. …
Usability Testing on the Cheap
Think only large companies with big websites and bigger budgets can afford to do usability testing Think again. You may not be able to afford eyetracking software but putting together a usability study that will point out areas that need improvement isn t as hard as you might think….
5 Tips for Optimizing and Integrating Your Social Media Content
Integration across multiple platforms, whether its social media, SEO, e-mail, or offline, is just as important as creating the content for a particular marketing medium. …