May 31

In-house SEO Roles Grow Among Internet Retailer Top 500
Following up on an annual data analysis evaluating the SEO effectiveness of the top 500 internet retailers, Conductor reported that over the 7 months between April 2010 to November 2010, the Top 500 ‘big box’ stores with at least one in-house SEO …

Google Wallet: Android NFC Payment System Announced
With smartphone usage growing exponentially, this afternoon, Google announced the release of their long-rumored and long-awaited Near Field Communications (NFC) payment system, Google Wallet. Google Wallet is a mobile application for mobile device…

May 30

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May 29

Yahoo Updates Email Service
In an attempt to keep up with the times venerable search engine Yahoo updated the features of its free email service. More than just an increase in mailbox size the new features will offer the estimated 277 million users of the service better interaction with their favorite social networking sites….
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Conversion Rate Optimization: Consistency Pays
My first attempt to summarize this article went like this: If your web pages echo the scent that hooks traffic, then your conversion rate from paid search, display, and email campaigns will soar.  Talk about mixed metaphors! I count four ri…

Google Takes Social Search Worldwide
Google announced that it has expanded the availability of its Social Search. Launched officially in October 2 9 in just the United States now searchers worldwide will be able to use it. The search giant noted that it will start making Social Search available in 19 languages with more to come….

Do SEO Yourself or Hire a Pro?
If you ve just recently discovered SEO you may be feeling overwhelmed by how much there is to learn. It s a little like college. You know you can master the material but it s going to take time and if you re also trying to run a business and maintain some kind of personal life where will you get the time Perhaps it s time to consider an alternative to doing it all yourself….

How To Capture Powerful Insights from Retail QR Code Campaigns [Case Study]
Can QR codes provide measurable insights that other marketing tools cannot? Check out the powerful analytics from this retail case study and learn five simple steps to capture and leverage metrics for your next QR code campaign. As a new technol…

US Senate Internet Copyright Legislation Deja Vu
Last year there was COICA, this year there is PROTECT IP, legislation in the US Senate wanting to control aspects of the internet that they see violating copyright. Both acts were introduced by Sen. Patrick Leahy and blocked by Sen. Ron Wyden. On …