Three Ways to Raise Brand Awareness Online
You probably know that you need to put in a lot of work to build your brand online. But there are a few simple steps you can take that will raise awareness and help promote your brand almost automatically. These three set it and forget it techniques only involve using the right tools correctly….
3 Ways to Use Data to Advance Your Search Performance
Search marketers are lucky. Really, we are. We get to work in a medium where we have access to real-time data and can adjust our strategies and execution nearly as quickly. No matter how much we may gripe about the engines’ “b…
Smarter Marketing and the Weak Link In Its Success
The majority of advertisers understand that keyword research for search campaigns, analysis of web logs, and use of social media monitoring products is a great way to infuse content that will reflect the terminology and articulation of consumer wa…
Getting Creative With SEO
One of the biggest topics in SEO right now is ‘social’ SEO – the idea that the more people engage with your brand/product/website in the social space by liking, tweeting, and hitting +1, for example, the more likely you are to be…
Google Music Beta Widens Launch To Mixed Reviews, Apple Counters With iCloud
Google sent out invites to Music Beta - their new cloud-based music service they announced during Google I/O last month - and whilst the number of tweets covering the announcement reached into the thousands, the reviews are mixed. One has to won…
Les Paul Google Guitar Logo Lets You Play, Record & Share
Google today is paying tribute to legendary musician and innovator Les Paul with an interactive logo that lets you play a virtual guitar, record it, and then share your composition. The special Doodle is in honor of what would have been Paul’s 96t…
2011 Search Ranking Factors Survey Results from SEOmoz
For six years, SEOmoz has produced a biennial survey that outlines the current priority ranking factors within the industry. This year, the results are also paired up with correlation-based analysis (taken from top 30 sites in 10,980 queries in Go…
Google Buys PostRank to Boost Social Analytics
Last week, Google bought PostRank, a social analytics service that tracks and measures social posts. With this acquisition, Google has gained a resource to better understand the social web, and that resource can be applied to great impact in sever…
Search Advertising Forecast to Hit $14.38B in 2011 [Report]
U.S. search advertising could hit $14.38 billion by the end of 2011, an increase of 19.8 percent over 2010. This strong growth will keep paid search as the top online advertising format through 2015, when display advertising is expected to dethron…
Is Google’s Software Infrastructure Almost Obsolete?
Former Google engineer Dhanji R. Prasanna, who helped design the search and indexing pipeline on Wave, wrote the entire front end for Realtime Search and maintained the code library that resided on most of Google’s Java servers, said “Google’s vau…
