Baidu — A Sleeping Giant Awakens
Baidu is the search engine of choice for the Chinese people, but will it stay on top after some dramatic changes? The new Baidu Professional Edition will likely impact short-term advertising results for the sake of better long-term relevance. …
Link Marketing Opportunities in Your Backyard
You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town? …
Yahoo-Microsoft Deal a Win for Advertisers
The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. …
Geo-Targeting Isn’t Just for Local Businesses Anymore
Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC campaigns. …
Mobile Coupons Offer Multiple Benefits
Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. …
Yahoo-Bing Promises More of the Same
Now that Yahoo’s giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? …