Blended Search Results Change Searcher Behavior
Search marketers received more evidence this week that universal or blended search results are changing searcher behavior. If you’re not yet optimizing your news, image, or video content, you need to start.
Highlights from the SEW Blog: April 14-18, 2008
Featured posts to the Search Engine Watch blog in the past week.
Is Search Recession-Proof?
While online advertising will probably suffer if there is a recession, I predict search will be the last place from which marketers pull their ad dollars. Paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world.
Search Engine Forums Spotlight: April 11, 2008
Found in the search marketing forums: AdWords Live on Yahoo; Can a Web Site Compete; Is PPC Irrelevant; and more.