Drawing Your Proverbial Lightsaber
Apps aren’t always legitimate necessities to your brand. After you’ve digested this theory, you might just come across the best useless idea ever. …
Should You Worry About Real-time Search?
Marketers think real time search is a flop. Google thinks it improves relevancy of search results. Who’s right? …
How Twitter Data Can Improve Real-Time Search
Problem: Google must vastly enhance real-time search the same way it improved search in the late ’90s: by establishing authority. Solution: see inside. …
See Ya, AdWords Editor…I’m with ‘Platform’ Now
Platform management is a lot of work. Here are the top four things you should focus on. …