Focusing Your Message from National to Local, Part 1
How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content. …
That’s so 2004: Everything Old Is New Again
Taking care of the fundamentals will ensure that your business can withstand the biggest changes. It will also give you the time and resources necessary to pursue the newest and most aggressive strategies to layer on top of a firm foundation. …
Google AdWords: Keywords, Ad Writing and Landing Pages
In the last article we covered the basics of Google AdWords. In this one we ll touch on keyword research writing ads ad elements and landing pages. This is the second part of a four-part series….
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Local Small Businesses and Social Media Marketing
It’s more important than ever for small businesses to become active in social media communities in some aspect. …
How to Lead Your Customers to Conversion
Visitors are only as valuable as the Web site that converts them. If the Web site doesn’t convert, the visitors are worthless. …
Usability and SEM 101, Part 1
To bridge the gap between setting the right SEM promise and delivering the expected Web site experience, we need to better understand users needs and desires and incorporate them into our Web design processes. …
The Demise of SEO Won’t Be Caused by Personalization
Search engine optimization is evolving, not dead. Let’s forget about rankings and focus on traffic and its quality, and improve the user experience. …
It’s Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends
With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers. …