Highlights from the SEW Blog: March 24-28, 2008
Featured posts to the Search Engine Watch blog in the past week.
I, Robots.txt
In this article we will take a look at the Robots Exclusion Standard. It sounds like something straight out of a science fiction book but is really nothing more than a tool to prevent web spiders and robots from accessing a particular section of your website or even your entire website if you so desire that you don t want indexed. The standard goes by many names like the Robot Exclusion Protocol but you most likely have heard of it as the robots.txt protocol. No matter what you may call it it is a handy tool that when used properly can help increase your ranking with the various web pages….
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Q&A with Jason Calacanis, Founder & CEO, Mahalo.com
"Frankly, most SEOs are really smart and hard working; they’re just horribly misguided. They focus too much on the tricks to get people in the door and not enough on what people eat when they’re inside the restaurant."
Finding Recession-Proof SEM Jobs
Are search engine marketing jobs and budgets really recession-proof? And, if they are, will going to SES New York this week help traditional marketers get through the most serious recession since World War II?
Search Engine Forums Spotlight: March 14, 2008
Found in the search marketing forums: SES NY Party Thread; Reining in the Search Engines; Google Penalty; and more.