How Search is Making us Smarter
Online search has clearly evolved to become the de facto answer delivery system for our questions. How search opens learning opportunities to us every day. …
Are We Over-Engineering the Link Graph?
Brand versus keyword-rich anchor text: a case study on ranking factors. …
SMART Social Media ROI: Show me the Money!
Sorry to break everyone’s Utopian social media bubble, but measuring ROI for social media efforts isn’t terribly difficult. And despite what anyone says, it’s all about the money. …
Sex, Money, Fame & Glamour in Second Life
Second Life allows users to do things that would be physically impossible, logistically difficult, and/or financially prohibitive in real life, so people can explore these ideas safely, with little to no restriction on their creativity. …
Real-time Bidding: The SEM Perspective
Get ready people. Real-time bidding works a great deal better than old school display. …