International Link Building — the Best of the Whole World
Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites. …
Google Ratings: Could they Change Your Business?
This extension allows brands the ability to take over more space on the page while introducing a more dynamic call to action. …
Brand Reputation Management & Messaging: Lessons From LeBron James
Any online marketplace has its fair share of all-stars and also-rans that seem to thrive or falter based on their understanding of their customers, marketplace, and message. Here’s how to be Miami, not Cleveland. …
Baidu Profits From Google`s China Exit
Many applauded Google s decision to stand on principle and stop censoring itself in China at the beginning of this year. Actions have consequences however and in this case Google s righteousness seems to have strengthened its biggest rival in China Baidu a made-in-China search engine whose company is more than happy to embrace censorship….
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Paid Search Keyword Building the Smart Way!
This six-step process for building a keyword list will help you craft effective ad groups and landing pages for PPC success. …
SMART Social Media ROI: Show me the Money!
Sorry to break everyone’s Utopian social media bubble, but measuring ROI for social media efforts isn’t terribly difficult. And despite what anyone says, it’s all about the money. …
10 Top Tips to Secure Social Media Success
Ready to start marketing your brand through social media? Then you really need to hurry up and get started. …
SEO, the SERPs, and Your First Impression
First impressions aren’t just for first dates anymore. Taking advantage of free tools, smart thinking, and your visitor’s best interests can be key to converting visitors into customers. …
Paid Search Success Needs Great E-mail Marketing
When developing your PPC strategy, don’t forget about e-mail. Use your keyword, ad, and landing page data to improve conversions. …