Is Your Brand Killing Your Search Campaign?
Building a brand gets you name recognition that translates into online searches web site traffic and conversions right Not in all cases. You may try to position yourself as one thing but your target market is looking for something else. And it doesn t matter if you can fulfill that need too if your audience can t find you …
Yahoo’s New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn’t see the outpouring of joy for Yahoo’s new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I’ve seen for Bartz (among the digerati) is disappointing. …
Integrating Marketing Campaigns with Link Development
Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren’t being utilized for their full value. …
Best-Kept Secret in PPC? Part II
Last week’s discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of regulating keyword bids is especially appealing to advertisers. …
Bribing People With $50 Gift Cards: Part Deux
We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers’ ideas far exceeded expectations, and could really help push this column further along. …
Using Search to Help you with Search Engine Optimization
Link research can take time, but there are several ways you can use a search engine to find quality links. Today we’ll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site. …
Link Building 101, Part 1
The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards? …
What’s a Yahoo Advertiser to Do?
The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It’s clear that the beneficiaries of Yahoo’s new “automated optimization” strategy are not the advertisers…but a small change in the program could make it work for everyone. …
Track Those Alternate Conversions
It’s natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions, and we’re shortchanging ourselves when we look at it this way. …