Local Small Businesses and Social Media Marketing
It’s more important than ever for small businesses to become active in social media communities in some aspect. …
Four New Signals in Search
Search engines are trying to improve search quality by looking at signals such as load time, click data, Web references, and social media. …
How to Lead Your Customers to Conversion
Visitors are only as valuable as the Web site that converts them. If the Web site doesn’t convert, the visitors are worthless. …
International Search Marketing Guide to the Holidays
Planning and succeeding with your holiday international search marketing strategy can seem daunting, but there are opportunities with this highly elusive global crowd. …
Focusing Your Message from National to Local, Part 1
How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content. …
Ivan`s SEO Tips
Here s a collection of SEO tips covering some frequently-asked questions about Google buying and building new websites and building links. You ll almost certainly find something in this grab bag you didn t know before that you can use in your next SEO campaign….
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The Demise of SEO Won’t Be Caused by Personalization
Search engine optimization is evolving, not dead. Let’s forget about rankings and focus on traffic and its quality, and improve the user experience. …
Search is Search: Paid and Organic Search Synergies
You don’t have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once you understand how the two can work together. …
It’s Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends
With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers. …