Re-Thinking Link Building Commentary
Readers respond to Sage’s last column, where he urged them to change the way they think about link building. …
Link Marketing for Travel and Tourism Businesses
Good link building is just good marketing. That especially applies to the travel and tourism industry. The trick is targeting the right sites. …
What Can the Recession Teach Us?
This recession is different that the 2000 dot-com bubble burst. It’s impacting how we behave personally and professionally. We’re being more responsible and looking closer at everything we do, including the world of search. …
Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1
When search engine optimization and pay-per-click search ads work together, both can improve — if it’s done well. SEO’s thick and salty “peanut butter” should form a strong base for PPC’s “grape jelly” to form an unstoppable search/sandwich force, right? …
Understanding Social Media Communities
Social communities, whether they’re online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in to join the party. …
Using Alibaba.com for B2B Leads
While Alibaba is described as an “Asian eBay” and credited with causing eBay to shut down its Chinese operation in 2006, it’s much more than that. And its global domination plan is being rolled out at astonishing speed. …