Search and the Law: Attorney Deborah Wilcox
As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads.
Search Engine Forums Spotlight: October 5, 2007
Found in the search marketing forums: SEMPO In-House Salary Survey; Starting the SEO Process; Have I Messed Up My Ranking? and more.
Search Engine Forums Spotlight: October 12, 2007
Found in the search marketing forums: Analyzing the Competition; Redesigning Without Losing Traffic; Weird Broad Matching; and more.
Search About to Upset the Political Applecart
Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off.
Search and the Law: Professor Eric Goldman
As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law.
eBay Overhauls Site, Search
eBay is still the top site online when it comes to auctions but it is starting to feel the heat. In an effort to recapture some of its old magic and make the site more useful to its visitors eBay is performing its biggest overhaul in years. In this article and the next we ll take a look at the changes….
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Search and the Law: Attorney Clarke Douglas Walton
As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the DMCA, and future legal issues on the horizon for search marketers.
Highlights from the SEW Blog: October 8-12, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Don’t Ignore Accessibility
While more search marketers are becoming aware of usability and accessibility concerns, the numbers are still very small. A new lawsuit filed in California has the potential to change that.
Four SEO Tips to Help You Think Like Google
Put the term SEO tips into Google s search box and the leading search engine helpfully returns 12.8 million hits. That s way too many for one person to digest. If you re looking for a smaller assortment of tricks for getting to the top of the search engine results pages keep reading….
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