Search Engine Forums Spotlight: February 15, 2008
Found in the search marketing forums: SES New York Parties; No Follow: Do You Follow?; Optimizing Flash in 2008; and more.
Optimizing Your Press Releases
If you look at a press release through the lens of an SEO what you see is not a piece a paper it s potentially a mini web site. From this perspective the humble press release takes on a whole new life. In this article I ll discuss a number of ideas that will give your press releases much more impact….
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Focus is Key for Landing Pages
If you set yourself up properly when users click through an ad for your product or company on another site they end up on a landing page. This is your sales pitch to convince them to convert. You ll find plenty of tips for building testing and improving your landing pages but it all boils down to one word focus….
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Highlights from the SEW Blog: January 28-February 1, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
What Would a Yahoo-Microsoft Merger Look Like? Part 1
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.