SearchDay: NBC’s Olympic Fool’s Gold; Google Comes Home Empty-Handed
Today’s search engine marketing news and opinion: NBC’s Olympic Fool’s Gold; Google Comes Home Empty-Handed; SES San Jose 2008: Top stories for Day 3 of SEM Conference & Expo; Google News Enables Cross-Language Search; and more.
SearchDay: What Are You Converting?
Today’s search engine marketing news and opinion: What Are You Converting?; SES San Jose 2008: Top Stories from Day 2; Local Online Advertising Does Best on Local Media Sites; and more.
SearchDay: Killer PPC Ads: The Fundamentals
Today’s search engine marketing news and opinion: Killer PPC Ads: The Fundamentals; Implications of Google’s AdWord Changes; MapQuest Partners with Citysearch; and more.
SearchDay: There’s No Secret Recipe to SEO
Today’s search engine marketing news and opinion: There’s No Secret Recipe to SEO; For Local Search, It’s All About the Online-Offline Gap; Looking for Answers in a Search Marketing Forum? Be Specific!; and more.
SearchDay: Tightly-Themed Ad Groups: The PPC Pro Advantage
[TEASE] Today’s search engine marketing news and opinion: Tightly-Themed Ad Groups: The PPC Pro Advantage; The Evolution of SEO; HelloMetro Wins Trademark for ‘Hyperlocal’; and more.
How to Write Engaging Web Copy
If you want to keep visitors to your web site engaged and make them come back for more you need to appeal to their emotions. If you want them to do something in particular buy a product sign up for a newsletter etc. that kind of appeal is a must. Keep reading for some great tips….
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Explaining Social Media`s Friendship Ranks
Social advertising network Social Media thinks it has found a way to make online advertising more effective and less offensive by making it social. It may be doing exactly the opposite. Keep reading to find out more….
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SearchDay: 6 Tips for Aligning Your National, Local SEM Efforts
Today’s search engine marketing news and opinion: 6 Tips for Aligning Your National, Local SEM Efforts; Google to Roll Out AdWords Quality Score Improvements; Yahoo Releases New Version of Site Explorer; and more.
SearchDay: Search Engine Optimization: Back to Basics
Today’s search engine marketing news and opinion: Search Engine Optimization: Back to Basics; SEM Success In 10 Minutes A Day; Yahoo Buzz Now Open to All Publishers; and more.