SearchDay: Taming the Placement-Targeted Campaign Beast
Today’s search engine marketing news and opinion: Placement-Targeted Campaigns: Taming the Beast; Microsoft Puts New Yahoo Deal on Table; Search: The Next Five Years; and more.
SearchDay: Google AdWords Editor a Great Tool for Content
Today’s search engine marketing news and opinion: Google AdWords Editor a Great Tool for Content; Google Friend Connect to Make Advanced Social Features Easily Available; Google on Spam; and more.
SearchDay: Don’t Hire a Butcher to do a Baker’s Job
Today’s search engine marketing news and opinion: Don’t Hire a Butcher to do a Baker’s Job; WebMD CEO Fights Off Google Health Virus with SEO; Social Media Marketing in an Enterprise Environment; and more.
SearchDay: Google Sitelinks - The Good, the Bad, and the Ugly
Today’s search engine marketing news and opinion: Google Sitelinks - The Good, the Bad, and the Ugly; Training Your Search Marketing Employees; Taguchi Sucks for Landing Page Testing; and more.
SearchDay: Branding is Dead; Long Live SEO
Today’s search engine marketing news and opinion: Branding is Dead; Long Live SEO; Google’s Superiority Complex; Emotional Motivators in Landing Page Optimization; and more.
Navigating Your Way into Your Visitors` Hearts
I hate getting lost whether it s on the road or online. Guess what So do your visitors. Just as we expect to see signs on the road to help us find our way there exist rules of the road for web site navigation design. Break these at your peril….
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Getting Creative with Content for Universal Search
Google and the other search engines have begun mixing in more than just text-based results in their web searches. You can still perform specific searches for videos images and blogs but thanks to Google s Universal Search you can also find them in general results. How does this affect your SEO strategy …
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Creating SEO-Friendly Content
Creating SEO-friendly content is by no means an easy task. Today s Internet is chock-full of spectacular visuals offering everything from streaming video to big glossy-looking pictures. But take away all those special fonts and brightly-colored links and do away with the embedded noises and flashing banner ads and you re left with just the backbone of the Internet the one thing which holds it all together plain simple content. Creating SEO-friendly content is a hassle an ongoing process a chore and the only way to make your pages popular….
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