Social Media Madness — The Sweet 16, Part 2
In the spirit of College basketball’s upcoming March Madness tournament, we’ve got the second four contenders in the “Sweet 16″ of social media. Check out this scoreboard of each company’s strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. …
Setting up PPC Campaigns 101, Part 1
Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you’re in over your head? Here’s a step-by-step process for setting up PPC campaigns. …
Buzz Monitoring = Brand Development
Every day, people are talking online about your company and products. Some discussions are positive; some are negative. The trick is to capitalize on these discussions to build a better brand and link popularity. …
Accessibility Can Be Profitable
More than ever, it’s so very important that a Web site be created for everyone, including those who are blind or disabled. Not only will you get more search engine traffic, you’ll gain users that may be a valuable part of your revenue stream. …
Behavioral Targeting: Profiling or Perfecting User Experience
Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. …
What Should You Do When You Get Canned?
Change is inevitable. You never know when you might encounter the folks you work with again and in what capacity. What goes around often comes around, so behave accordingly and it might just come back to you in a positive way. …
Big Brands are Starting To Get It — or is Google Starting to Get Big Brands?
These larger Web sites have all of the natural elements that search engines look for. All they have to do is build a Web site that is remotely search engine friendly and institute some basic best practices for SEO and they’d enjoy the benefits that it has taken smaller firms years to accomplish. With proper consultation, these large brands could begin to dominate the SERPs, if they could just learn to get out of their own way. …
Combating SEO Implementation Paralysis
For many years, SEO consultants and agencies have faced one major challenge, beyond keeping up with ever-changing organic ranking algorithms: lack of implemented recommendations. Let’s look at some causes of this implementation paralysis, and ways to avoid or mitigate its impact. …