Social Search: It’s Time For Monetization
Contrary to popular belief, social marketing doesn’t have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology — in real time and without any bias — than the one that organically grows on your site.
Search Engine Forums Spotlight: April 4, 2008
Found in the search marketing forums: SEO Standards; SEO at University; Good CMS for Easy SEO; and more.
Barack Obama is Rocking the Youth Vote
Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different.
Legal Tides Changing for User-Generated Content
Many civil libertarians will tell you that there were certain problems with the 1996 Telecommunications Act but there s one part of it that every ISP and owner of a UGC-based web site loves. Now two rulings threaten to weaken that part of the Act. Should you be concerned …
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Is Search Recession-Proof?
While online advertising will probably suffer if there is a recession, I predict search will be the last place from which marketers pull their ad dollars. Paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world.
Highlights from the SEW Blog: March 31 - April 4, 2008
Featured posts to the Search Engine Watch blog in the past week.
Search Engine Forums Spotlight: April 11, 2008
Found in the search marketing forums: AdWords Live on Yahoo; Can a Web Site Compete; Is PPC Irrelevant; and more.
Highlights from the SEW Blog: April 14-18, 2008
Featured posts to the Search Engine Watch blog in the past week.
Responding to Negative Publicity Online
In a previous article I talked about online reputation management. I explained why it s important to monitor your reputation online and how to do it. I also discussed what you should already be doing to manage your reputation. In this article I ll describe what you should do when the worst happens….
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