Super Bowl Advertiser Search Trends
For this year’s big game, the winning advertisers will understand search and social media.
Rating the Super Bowl Advertisers’ SEO Record
The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement.
Costly SEO Mistakes You Must Avoid
I recently wrote an article about the various SEO-related mistakes that can cost your site its position in the search engine results pages SERPs to say nothing of traffic and conversions. Frankly there are enough of these to fill a book so I m writing a second article on the subject….
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What Would a Yahoo-Microsoft Merger Look Like? Part 2
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
Google Finds New Way to Give
Google recently announced that Google.org a hybrid philanthropy organization will be working on five initiatives to address some of the world s most urgent problems. The news gained attention not only for the problems the organization chose to address but the way in which they re being addressed….
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Highlights from the SEW Blog: February 4-8, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
What Would a Yahoo-Microsoft Merger Look Like? Part 3
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
Stop Press: Google News Edges Past Yahoo News in UK
Can small variations in the UK news search engine market produce large variations in the long-term behavior of the worldwide search engine market?
Optimizing Your Press Releases
If you look at a press release through the lens of an SEO what you see is not a piece a paper it s potentially a mini web site. From this perspective the humble press release takes on a whole new life. In this article I ll discuss a number of ideas that will give your press releases much more impact….
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Search Marketers’ Wish Lists, Part 2
We’ve collected more “wish lists” of several search engine marketers, sharing what they want most from search engines in the coming year.