The Best Links Come from Knowing Thy Self
Think about what you love and then see how you might be able to create some content that would be of interest to the people in that community. Love is the secret ingredient to link building. …
What Is the Desired Conversion Action?
Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals. …
What Are Your Social Media Goals?
Most companies are reluctant to enter the social media space because the ROI is a tough nut to crack. Your social media goals will be strikingly different than an SEO or PPC strategy. …
Putting the M Back in SEM
If you wait around long enough, anything will come back in style. Now that the link economy has sprung up, flourished, and begun to recede, marketers are once again paying attention to customer needs. …
Link Marketing for Drop Shipping Retailers
It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products. Finding a unique angle to separate your site from the rest of the pack is the key to link development. …
15 Social Media Maxims for Marketers
With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can’t keep up. Then, consider these fundamental principles to help you keep your sanity and reap a healthy return. …
The Lowdown on Keyword Density
Keyword is a term often used by various people however few people actually understand what keywords have to do with websites and search engines. It may seem apparent that search and engine would be keywords for Google but can we actually apply a definition to keyword in general that will help us understand it …
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Can Bing Really Bring It for PPC Advertisers?
Advertisers want to know if Bing can really provide a new experience for searchers, or if it’s just Live.com with a cooler name. Bing may not be for everyone, but as a PPC marketer, I like what I see. …
Increase Your AdSense Revenue Through Keyword Research
Any webmaster and blogger knows that significant Google AdSense revenue is very important to the life and profitability of blogs and websites. One of the biggest problems faced is lack of traffic which leads to lack of clicks on Google AdSense banners…which leads to low AdSense income. Keep reading to find out how to prevent this problem….
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Video Search 101, Part 2
Last time, we looked at keyword research, tips on video production, and landing pages for video search. Today, we’ll look at distribution and keyword placement and tracking/analytics. …