The Better You Rank…the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. …
Are Rankings Still Relevant?
Are we heading toward an age where site ranking doesn’t matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. …
Web Analytics 101, Part 1
Web marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. Without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you’re throwing away a huge opportunity. …
Writing Sales Copy For Conversions, Part 2
Once visitors end up on your landing page, you’re no longer competing for their attention with other Web sites, so change the focus to the task they’re trying to accomplish. You’re missing an enormous opportunity by not creating a hype-free zone on your landing page. …
Is Yahoo`s New CEO Up to the Challenge?
Carol Bartz accepted what may be the biggest challenge of her career when she agreed to take on the post of Yahoo CEO. The venerable search engine s stock rose nearly two points on the news and then promptly fell seven percent. In this article we ll take a look at Bartz s background and what the future holds for the beleaguered search engine….
Elementool Bug Tracking Tool Easy to Use, No Software Required & Offers FREE Option.
Testing Your Online Business Plan
When a small business fails at search marketing, more often than not the problem boils down to a poorly thought-out business plan. Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development. …
Of Local Search, Love Meters, and Raking Leaves
This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy. …
7 Social Media Predictions for 2009
It’s a new year, which means it’s time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Here are seven things to look for this year. …
Training Your Content Developers on SEO Copywriting
SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more important goal: creating a good user experience. …