The Big “O” — Offshoring
Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. …
Is Google a Social Media Company?
In the future, we won’t search for products and services: they’ll find us via social media. Perhaps Google’s stiffest competition in the immediate future isn’t Bing and Yahoo, but rather it’s the likes of Wikipedia, Twitter, and Facebook. …
What Is Your ‘R’ for ROI in Social Media?
Each company needs to define its own “return” in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return. …
Mobile Search Discovers a New Path: mobilepeople
The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways. …
Less Common Problems of International SEO
Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. …