The Shifting Power of Words
In the glory days of advertising, consumers could be influenced by whatever words the advertisers fed them. Today, advertisers must learn the language of consumers, and shape their messages to meet their needs.
Creative Advertisements: the Psychology of Flow
Attracting public attention or patronage in order to promote a certain product or service is always a tough task. In this computing era dominated by the Internet advertising online has started to occupy a larger fraction of the marketing industry. In its very essence advertising works under the same principles. In this article we ll discuss how to forge creative advertisements i that sell i ….
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Take Charge of Your Online Reputation
Whether you re just one person with a small business web site or you have the tremendous online presence of a large company to think about how you re perceived makes a big difference in your bottom line. You can never control it completely but you can learn how to monitor your reputation and put your best foot forward….
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IT Roadblocks? Try Some In-house SEO Training
Instead of asking for technical changes that IT can’t or won’t make, teaching them what end result you’re after, and the challenges you face to get there, can help the SEO and IT teams work together toward a common goal.
Highlights from the SEW Blog: March 24-28, 2008
Featured posts to the Search Engine Watch blog in the past week.
Blended Search Results Change Searcher Behavior
Search marketers received more evidence this week that universal or blended search results are changing searcher behavior. If you’re not yet optimizing your news, image, or video content, you need to start.