The Worldwide Web Just Went Global
All countries soon will be able to apply for Internet extensions reflecting their name and using their own characters. It will be interesting to see what impact this has on search engines, domains, and trademark specialists. …
Your Social Media Content Must Be Valuable
Listening to your audience in social media communities talk about the best features of your product should give you insight into how to provide them with valuable content. …
How to Get Started on Landing Page Optimization
Tips for getting buy-in from high-level executives and other team members. …
Holiday Search Marketing? You’d Better Be!
Tips for using PPC, retargeting, e-mail marketing, and viral marketing to help boost holiday sales. …
The Year of Mobile: Closer Than We Think?
Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends. …
Facebook Fan Pages 101
Marketers, organizations, and businesses can reach out to customers using Facebook’s group pages and fan pages. …
Integrating Search, Part 2
Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed. …
A Closer Look at the Second Tier Ecosystem
Need help marketing a general interest product or service? Here’s why you should consider giving second tier ad networks a second chance. …
Link Building With a Small Budget
Some do-it-yourself link marketing strategies. …
Facebook Marketing 101
Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. …