Trademark: The Next Generation
Last week’s Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven’t seen before in trademark litigation. …
Extortion SEO Sanctioned by Google
Google has taken a hard-line approach to link buying, but they’ve left the door open for another profitable niche: extortion SEO. Sites like Ripoff Report have perfected the art of maligning businesses and then charging them to get that information removed. And Google has no problem with it. …
Don’t Overlook Local Search Opportunities
With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? …