Twitter 101, Part 2
Part 1 was all about understanding Twitter, its benefits, and initial setup. Now it’s time to introduce you to tools and resources that will help you make the most out of Twitter. …
Increase Online Visibility for Sales and Links
People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales. …
How to Evolve this Column
I asked people to fill out a survey of some possible ways they would like to see this column evolve. These are the end results. …
Operating Web Sites in Multiple Countries
Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. Because these Web sites are all likely to be extremely similar to one another, there’s a real risk that the search engines will see them as duplicate content. …
How SMBs Can Optimize their Social Networking Time, Part 2
Small business owners have limited time to spend on social media, so where are the best places to focus? Participating in local and niche forums can help you become an authority on your industry. …