Twitter 101, Part 2
Part 1 was all about understanding Twitter, its benefits, and initial setup. Now it’s time to introduce you to tools and resources that will help you make the most out of Twitter. …
Relevance and Other Search Engine Ranking Factors
This is the third part of a five-part series on search engine optimization factors. In this part we will cover topical relevance of links to a site a site s relevance to the search query whether Google manually awards rank to some sites and more. We will also take a look at some factors that can negatively affect your site s ranking in the search engine results pages SERPs and finish up with an in-depth look at different kinds of links….
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PPC Content Advertising: The Latest Tips and Best Practices
Great progress has been made over the last year in the capabilities of the search engines’ contextual advertising offerings. Many advertisers who have watched their competition and click prices grow over the past few years could be tapping into a source of clicks where there’s less competition and lower click prices. …
The Search World’s All A-Twitter
Many people don’t know what to make of Twitter. What is it? What’s the point? It’s an undeniable guarantee that when you adopt something new and make it your own, someone will be there to wave a finger to explain that you’re doing it wrong. …
Search Goes Global
Extending a search initiative beyond the borders of the United States represents its own unique challenges, not the least of which is that it looks easier than it is. …